- Two fashion brands, Etro and Dolce & Gabbana, held their shows in-person during Milan Digital Fashion Week, Reuters reported.
- Both shows took place outdoors with a limited crowd on July 15. Dolce & Gabbana's guests were asked to stay about three feet apart, and Etro's chairs were arranged about six feet apart from one another.
- Guests were also asked to wear masks and required to get temperature checks upon arrival.
- Photos of these two events show what the future of fashion shows might look like in the coronavirus era.
- Visit Business Insider's homepage for more stories.
While most of Milan had a digital fashion week, two noted Italian clothing brands, Etro and Dolce & Gabbana, held in-person fashion shows on July 15, per Reuters.
Source: Reuters
Photos from the two events show how fashion shows might change because of the coronavirus pandemic.
Etro's show took place at the Four Seasons Hotel, and it was live-streamed on the brand's website and social media platforms.
Guests had their temperatures checked upon arrival. They weren't required to wear face masks, Bustle reported, but many did.
Source: Bustle
Models displayed their looks outdoors, and the guests sat at least six feet apart.
Source: Bustle
Backstage photos show workers wearing face masks while prepping models for the runway.
Models didn't wear masks while walking down the runway.
Source: Etro
South of Milan, models in Dolce & Gabbana's in-person show didn't wear face masks during the catwalk either ...
Sources: Reuters, The Guardian
... but the designers did. Domenico Dolce and Stefano Gabbana wore face masks as they walked at the end of the show.
Sources: Reuters, The Guardian
The show was held at Milan's Humanitas University, where Dolce & Gabbana is contributing to coronavirus research, Reuters reported.
Source: Reuters
Normally, these fashion shows would include about 500 audience members, according to Reuters estimates.
Source: Reuters
But during the pandemic, only 260 guests were present, per The Guardian.
Source: The Guardian
Like the Etro show, Dolce & Gabbana guests had their temperatures checked upon arrival and were asked to wear masks throughout the event. They were also asked to keep three feet distance from other patrons.
Sources: Reuters, The Guardian
"Slowly we have to start over, totally respecting the safety regulations in force," Dolce told The Guardian. "To us the live fashion show is fundamental, it's part of the dream."
Source: The Guardian
